Product Launch Checklist

About Product Launch Checklist

This free checklist is built for indie makers and small teams shipping software, including SaaS apps, mobile apps, AI tools, browser extensions, open source projects and developer tools. It walks from the moment the product works through to the first month after launch, one item at a time.

Each of the 43 items explains why it matters and says when it is safe to skip. Choosing a launch type removes the items that do not apply, so the list gets shorter rather than longer. Progress is kept in the browser, with no account or email address required, and it can be shared by link, printed or exported.

The checklist covers preparation, product readiness, website basics, launch assets, directory listings, launch day, the first week and the first month. It also includes a short FAQ and links to related checklists for websites, mobile apps and SaaS.