Formala
AI website receptionist that answers and books visitors 24/7
About Formala
Formala is built for small businesses such as plumbers, salons, clinics and support teams that miss website inquiries while busy with customers. It sits on your existing site as a chat widget, answers visitors as soon as they arrive, asks the questions you would ask, and books into your calendar when a time is free.
Each conversation is turned into a structured lead that lands in your dashboard and inbox, and can also be sent to tools like Slack, Zapier or a CRM through webhooks. Visitors can attach photos, and you can step into any chat to reply yourself, with the AI pausing while you do.
Installing it takes one line of script on a site built with WordPress, Webflow, Shopify or plain HTML, with no plugin or developer needed. A free plan is available, and paid plans are priced by monthly conversation volume.
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