UnlockDM

About UnlockDM

UnlockDM is built for Instagram creators and brands who run campaigns around a Reel and want commenters turned into followers and referrers. A fan comments a keyword, the tool checks that they follow the account, and then sends the reward link by direct message automatically.

What sets it apart is the referral loop. Each unlocked fan receives a personal code, and when they reach a set number of verified referrals, a bonus reward is delivered without manual tracking. The product also includes campaign analytics showing the path from comments to unlocks to referrals, plus referral review signals such as duplicate account and self-referral checks.

Pricing is per campaign rather than per contact or by subscription, with a free first drop for the first 50 unlocks. The product states that it runs on the official Meta API and is a verified Meta Tech Provider.