Selvra OS

About Selvra OS

Selvra OS is built for Shopify merchants who run Google Ads and want to know which campaigns truly make money. Product margins sit in Shopify while ad data sits in Google, and Selvra joins the two so every campaign gets a Profit on Ad Spend figure instead of relying on ROAS alone.

The app connects to a store and its Google Ads account, calculates POAS for each campaign daily and flags campaigns that fall below a target margin threshold. When something is losing money, it proposes a specific change such as a budget cut, a pause or a negative keyword, with a plain-English reason. Owners approve or reject each proposal, and trusted action types can be set to run automatically.

What sets it apart is the confidence labelling. Margins can come from a flat estimate, category averages or exact per-product costs stored in Shopify metafields, and every POAS number shows the tier behind it. A daily summary arrives inside Shopify admin, and an action history records each change along with its data.