PrettyInsights
Privacy-friendly web and product analytics alternative to Google Analytics
About PrettyInsights
PrettyInsights is a web and product analytics tool aimed at founders, small businesses, agencies and e-commerce store owners who want to see traffic, revenue and user behavior without a complicated setup. It tracks pageviews, organic traffic, conversions and revenue from one simple dashboard, with live visitor monitoring, funnels, cohorts, custom events and heatmaps with session recordings.
The product is positioned against Google Analytics on privacy and simplicity. It says it avoids storing personal data, is designed to fit GDPR, PECR and CCPA requirements, stores data on EU-based servers, and can often run without intrusive cookie banners. Its tracking script is described as very light, and a dedicated Shopify analytics view focuses on sales, average order value and checkout drop-off.
Pricing is based on monthly pageviews or events, with a free plan, paid Starter and Professional tiers, a custom Enterprise option and a limited lifetime deal. Every paid plan includes a 15-day free trial with no credit card required.
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