Lillian

About Lillian

Lillian is an AI influencer marketing assistant built for marketers and small teams that want to work with creators without spending hours filtering lists. It is aimed at brands that need to reach influencers across TikTok, Instagram and YouTube, and it works through a conversational interface that answers questions about creator data.

The product searches a database of more than 120 million creators and returns matches based on audience, engagement and collaboration needs. It also offers deep analytics covering audience authenticity, demographics, engagement rate, content themes and posting frequency, plus a predicted return on investment drawn from past collaborations. Users can generate outreach content and get help with negotiation tactics.

What sets Lillian apart, according to its site, is the combination of this data with a sidebar that works on any webpage and a pricing model positioned well below bundles of general AI subscriptions. It also offers free calculators and generators for creator pricing, engagement rates and briefs.